Many consumers are caregivers and, as part of caregiving, frequently make food choices for
their dependents. This research examines how food choices made for children influence the …

Consumers often make tradeoffs between quantity and quality in consumption contexts. This
study examines how and why consumers make such quantity–quality tradeoffs in the gift …

New technologies have made it easier than ever before to consume content online.
Consumers spend hours browsing social media, playing games, and watching videos. To …

Consumers make decisions about solo and joint aspects of consumer behavior across many
spheres of their lives, with consequences for their own and others' well-being. Whether it be …

Aim: Despite having access to exercise facilities, with a variety of equipment, and flexible
opening hours, many fitness club members struggle to maintain a consistent exercise …

Despite the critical importance of mental health, many people often feel reluctant to seek
treatment for their mental health conditions. This research examines a novel factor that …

Commitment contracts are a strategy for binding self-control failures, such as skipping a gym
visit or breaking a dieting regime, to monetary penalties. Despite evidence that commitment …