The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Purpose Scales play an important role in researching and understanding a field. This study
aims to explore scales developed in hospitality and tourism to identify the trends and the …

Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …

Purpose This study aims to investigate the effectiveness of two types of social media videos
used for destination image development: induced/commercial-oriented content and organic …

The main objective of this study is to understand the impacts of retail greenery and
correlated color temperature in biophilic design on consumers' emotions, perceptions …

The impact of color psychology on behavior has been clearly demonstrated for tangible
products and advertising. However, the use of colors in combination has had little attention …

The Internet has become the fastest-growing way to sell luxury products. Purchase intention
for luxury products in online stores has taken attention in the last few years since the sector …

Due to increasing competition in the tourism sector, destinations struggle to attract the
attention of potential visitors through advertising. This article addresses the influence of …

The physical evidence is influential on the consumer's attitude, quality perception, and
purchasing behavior. The service atmosphere within the physical evidence scope is an …

Following the digital reform, referred to as the third industrial revolution, the latest revolution,
Industry 4.0, comprises new technology applications such as the Internet of Things (IoT) …