Abstract Porter and Kramer (Harv Bus Rev 84 (12): 78–92, 2006; Harv Bus Rev 89 (1/2), 62–
77, 2011) introduced 'shared value'as a 'new conception of capitalism,'claiming it is a …

This study examined the effect of pricing strategies on the purchase of consumer goods.
Also examined in this research is the effect of internet (online presence) on informed …

Small individual sellers and retailers use live streaming as a direct selling channel to
demonstrate and sell their products. This study proposes a framework that examines the …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the
realities of 21st century business and the practical issues for managers in the process of …

Purpose This study aims to understand the effects of brands' transparent communication (ie
production transparency and cost transparency) on consumers' perceptions of a brand's …

This paper examines the key relationship effects between the customer perceived value
dimensions: product quality, service quality and price fairness on customer engagement in a …

Transparency is one of the most prominent demands of consumers today. Numerous fashion
brands are responding to this demand for transparency by sharing information on the cost …

Untitled Page 1 Page 2 Page 3 Sara Miller McCune founded SAGE Publishing in 1965 to
support the dissemination of usable knowledge and educate a global community. SAGE …

Porter and Kramer abandoned the traditional view of trade‐offs and proposed the concept of
“creating shared value”, which integrates social and environmental needs into a company's …