Analisis pengaruh pesan kelangkaan dan live commerce terhadap perilaku pembelian impulsif (Studi Empiris Pada Mahasiswa Pelanggan Marketplace Shopee di …
NA Rahma, IMB Dirgantara… - Diponegoro Journal of …, 2022 - ejournal3.undip.ac.id
Today's technological advancement has led to a new paradigm in the business world. A
growing number of online businesses are emerging as a result of business sector …
growing number of online businesses are emerging as a result of business sector …
The influence of live streaming video on consumer decisions
IGAO Netrawati, I Wayan Nuada… - Sentralisasi, 2022 - ejournal.um-sorong.ac.id
This study aims to determine whether Instagram live streaming has an impact on consumer
decisions. live streaming and purchasing decisions are variables used in this study to …
decisions. live streaming and purchasing decisions are variables used in this study to …
Dampak Strategi Pemasaran Terhadap Perilaku Pembelian Impulsif Konsumen Pada Tiktok Live
SA RAHMA - 2023 - dspace.uii.ac.id
Belanja siaran langsung sebagai bentuk baru perdagangan sosial yang semakin populer di
kalangan konsumen Indonesia, terutama sejak pandemi COVID-19. Namun penelitian …
kalangan konsumen Indonesia, terutama sejak pandemi COVID-19. Namun penelitian …
PENGARUH SIARAN BELANJA LANGSUNG, DUKUNGAN SELEBRITI, PROMOSI, ULASAN PELANGGAN ONLINE, DAN DAYA TARIK IKLAN TERHADAP …
S Melita, SRT Astuti - Diponegoro Journal of Management, 2024 - ejournal3.undip.ac.id
The Covid-19 pandemic has a significant impact on various aspects of life changes to digital.
Trend of online shopping using e-commerce is profitable for consumers. This condition …
Trend of online shopping using e-commerce is profitable for consumers. This condition …
EXPLORING THE FACTORS THAT IMPACT IMPULSE PURCHASE INTENTION IN TIKTOK LIVE STREAMING SHOPPING IN INDONESIA
R Cynthia - International Journal of Electronic Commerce Studies, 2024 - academic-pub.org
The trend of live streaming shopping has been gaining traction in e-commerce. Platforms
like TikTok use live videos to showcase products and connect with consumers in real time …
like TikTok use live videos to showcase products and connect with consumers in real time …
[PDF][PDF] AN EMPIRICAL STUDY ON THE FACTORS INFLUENCING THE USE INTENTION OF TAKEOUT APP--A CASE STUDY OF GRAB, THAILAND
G Jiawei - 2023 - e-research.siam.edu
The purpose of this article is to analyze the influencing factors of Thai Grab takeout app
users, which is of great significance in improving user experience and encouraging …
users, which is of great significance in improving user experience and encouraging …
[PDF][PDF] Politeness Strategy Used on E-Commerce's Live Streaming to Support MSMEs Marketing for Developing Sustainable Economy
This study aimed to determine the types of politeness strategy and identify the most
dominant types of politeness strategy used on live streaming in the e-commerce which sold …
dominant types of politeness strategy used on live streaming in the e-commerce which sold …