Culture for sale: Unpacking consumer perceptions of cultural appropriation

JD Lin, NYJ Kim, E Uduehi… - Journal of Consumer …, 2024 - academic.oup.com
High-profile instances of brands accused of cultural appropriation suggest that even the
most prominent brands fail to fully understand the complexities of this phenomenon. This …

The LPGA's global tour and domestic audience: Factors influencing viewer's intention to watch in the United States

E Kim, K Chung, JR Chepyator-Thomson, Z Lu… - Sport in …, 2020 - Taylor & Francis
The purpose of current study was to examine the impact of potential factors that influence
audience's attitude toward and intention to watch LPGA tournaments that are typically led by …

Визуальный код рекламы: скрытая суггестия

ВА Каменева, НВ Рабкина - Политическая лингвистика. 2019.№ 4 …, 2019 - elar.uspu.ru
The present research focuses on visual stylistic devices as means of manipulation in
commercial and so-cial advertising within the novel and promising theory of visual …

The visual code of advertising: covert suggestion

KV Aleksandrovna, RN Vladimirovna - Политическая лингвистика, 2019 - cyberleninka.ru
The present research focuses on visual stylistic devices as means of manipulation in
commercial and social advertising within the novel and promising theory of visual …

Humoros reklámok kategóriái

E Babinszki - 2024 - search.proquest.com
Célkitűzések: A reklámozás korai éveitől kedvelt figyelemfelkeltő eszköz kultúrafüggetlenül,
hatásmechanizmusa azonban még ma sem teljesen feltárt. A klasszikus hatásmodellek a …

Global issues and new ideas in sport management: Exploring the role of culture in Ladies Professional Golf Association viewership

E Kim, TY Qian, LM Johnson… - International Sport …, 2021 - taylorfrancis.com
This book of research papers is intended to bring together scholars, practitioners,
professionals, and students from around the world to share expertise, knowledge, and new …

[PDF][PDF] VA Kameneva

NV Rabkina - 2019 - journals.uspu.ru
The present research focuses on visual stylistic devices as means of manipulation in
commercial and social advertising within the novel and promising theory of visual …