[PDF][PDF] INFLUENCER MARKETING AND THE ADOPTION OF FINANCIAL TECHNOLOGY SERVICES BY SMEs IN CALABAR, NIGERIA
EJ Edim, GJ Pepple, IE Jerome - Journal of the Management …, 2024 - journals.unizik.edu.ng
The rise and widespread utilization of influencer marketing tactics in the digital era have
sparked numerous academic inquiries into its effects on the buying behaviour of consumers …
sparked numerous academic inquiries into its effects on the buying behaviour of consumers …