With the increasing global attention on sustainability, biocomposites have been touted as a
solution to deal with the issues of unsustainable raw material production, product …

In this study, we investigate how website visual design affects users' experience, then their
subsequent attitudinal and behavioural outcomes towards the website. We investigate the …

Starbucks merchandise commands higher sales volume and higher prices in the Chinese
market than other similar offerings, and it has contributed to the diversification of Starbucks …

In light of the disadvantages of celebrity spokespersons and the prevalence of brand
anthropomorphism, the branding strategy of having an animated spokescharacter (ASC) is …

Mobile applications (apps) cover a large variety of domains; people spend more time daily
on apps to manage their jobs. A significant reason for app success is its unique …

Due to strong economic growth in Internet development, the number of website users in
Asian countries has increased dramatically. Online retailers such as Alibaba have been …

Professional embodied conversational agents (ECAs) deployed in the market are dedicated
to satisfying the digital customer relationship. However, ECAs still suffer from a lack of user …

This study aims at determining the effect of perceived risk, privacy concerns, and smart
speaker learning capabilities on the adoption of smart speakers for voice shopping. To this …

Despite the growth in the number of digital services in higher education, a comprehensive
success model is still lacking. DeLone and McLean's information system success model …

In the area of human-computer interaction, over the last decade, there has been a growing
interest on emotional factors, valuing above all the user experience. Emotions play a crucial …