Third-party libraries (TPLs) have been widely used in mobile apps, which play an essential
part in the entire Android ecosystem. However, TPL is a double-edged sword. On the one …

Third party tracking allows companies to identify users and track their behaviour across
multiple digital services. This paper presents an empirical study of the prevalence of third …

While much effort has been made to detect and measure the privacy leakage caused by the
advertising (ad) libraries integrated in mobile applications, analytics libraries, which are also …

Some of the world's most well-known IT companies are in fact advertising companies
deriving their primary revenues through digital advertising. For this reason, these IT giants …

Targeted advertising has transformed the marketing landscape for a wide variety of
businesses, by creating new opportunities for advertisers to reach prospective customers by …

Over half of all visits to websites now take place in a mobile browser, yet the majority of web
privacy studies take the vantage point of desktop browsers, use emulated mobile browsers …

In-app advertising is an essential part of the ecosystem of free mobile applications. On the
surface, this creates a win-win situation where app developers can profit from their work …

Third-party networks collect vast amounts of data about users via websites and mobile
applications. Consolidations among tracker companies can significantly increase their …

Online tracking is evolving from browser-and device-tracking to people-tracking. As users
are increasingly accessing the Internet from multiple devices this new paradigm of tracking …

Abstract “Tracking” is the collection of data about an individual's activity across multiple
distinct contexts and the retention, use, or sharing of data derived from that activity outside …