Culture, in its various forms, has always been a critical driver of innovation. This paper
focuses on generating some insights into the role of “culture for open innovation dynamics” …

The purpose of this article is to analyze the relationship between a brand's trust in consumer
decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol …

Parasocial relationships and social media interactions: building brand credibility and loyalty |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose The study draws primarily on social identity theory and conceptualizes perceived
brand localness (PBL) as a signal of in-group membership to local consumers and …

Purpose Understanding the advantages of brand experience is important for brand
managers to more effectively grow satisfied and loyal customers. To date, little research has …

A large numbers of studies have supported the crucial role of brand love in consumer–brand
relationships; however, research that examines fashion brand love and its relationship with …

This study set out to uncover brand positioning configurations by presenting state-of-the-art
brand management literature and applying a novel, mixed-methods approach to examine …

ABSTRACT E-servicescape is the characteristic of the physical environment in a virtual
space such as a website or smartphone application. This study aims to examine how the e …

Many individual differences affect consumers in the decision-making process (ie, what to
purchase; when to purchase). Face consciousness and public self-consciousness affect …

This study analyzes consumer loyalty from attitudes on credible knowledge sources and the
emotional experience due to the first perception Data was collected from 107 smartphone …