User stickiness is an important factor in the development of live streaming shopping
platforms, which describes the degree of users' attention to the platforms. Although some e …

Although live social commerce apps have emerged as a marketing channel recently, live
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …

The ability of digital influencers to convert their followers into paying customers relies heavily
on the followers'“stickiness”, a topic that has not been adequately investigated in the existing …

Company social networks have become an important means for the socialized marketing of
a company, forming a new challenge to companies on how to attract customers. Based on …

Advances in digital platforms allow influencers to use live shows to showcase products,
which has given rise to live-stream shopping. Moreover, new communication forms have …

As a hybrid revenue model seems better for generating revenue for online content providers
than purely either an advertising revenue model or a pay-for-content model, many online …

Understanding factors that influence online shopping and managing consumer relationships
is not a trivial task for firms, considering the many pertinent factors that influence behavior …

Website stickiness, which describes how much attention a website receives from its users, is
a critical success factor for e-commerce websites. While many e-commerce websites are …

Purpose The purpose of this study is to investigate user perceptions of mobile app
characteristics and interrelationships among identified mobile app characteristics, perceived …

Purpose–The purpose of the study is to develop and empirically test a model which
examines the relationship between e-servicescape dimensions, website quality dimensions …