This paper aims to perform a comprehensive analysis, mapping the main areas of the
endorser marketing literature of the last ten years and offering a classification of the subject …

The transition from military to democratic rule has inter alia culminated in entrenching
elections as a political culture. This has sparked longstanding debate about voting behavior …

This paper examines the harness of celebrity endorsers by government organizations as a
strategy of political public relations. The purpose of this study was to broaden understanding …

Partly spurred by the notion that celebrities wield potentials leverageable for political gains,
the phenomenon of celebrity endorsement has become emblematic of political campaigns …

Over the last two decades, the rise of social media platforms such as Instagram, YouTube,
and TikTok has sparked a global shift in commercial practices worldwide. People are …

Tokopedia, currently ranked second, trails behind Shopee, indicating the need for enhanced
performance to secure the top spot. This study delves into understanding consumer …

The implementation of lockdown in 2020 as a response to COVID-19 has led to significant
behavioral changes, pushing society to adapt to online transactions. This research aims to …

Scientific research has been expanding around social media influencers, trying to identify
and describe different mechanisms that explain their effects on consumer behavior. Several …

This study endeavors to answer four research questions:(a) Who are the celebrities?(b) How
popular are they?(c) What do they post on social media platforms?(d) How do their followers …

Due to the advancement in Information and Communication Technology, businesses have
mainly shifted from a brick-and-mortar format to an online format. In this respect, a revolution …