One of the most fundamental management questions is how market-based assets affect
shareholder value. To provide an answer, we review the extensive literature on marketing …

In the 21st century, the growth of each country's economy is now mostly influenced by the
assets based on physical or non-physical grounds. These invisible assets are, as explained …

Sustainability bonds enable capital-raising and investment for those projects that have both
a positive impact on the environment and a positive social outcome. This study examines the …

This study focuses on the brand value-shareholder return relationship using the approach of
Madden et al.(2006) based on Aaker (1991) and compares “Strong Brands Portfolio” …

This paper is an attempt to investigate the reaction of stock price of Indian banks with respect
to announcements of frauds. The Event Study Methodology is used to examine the impact of …

Currently, many companies are taking many actions to put their most vigorous efforts into
enterprise value creation, which enables the company to achieve its highest market …

This paper analyses the response of stock markets to vaccine availability. The objective of
this paper is to examine the differential effect of information about the arrival of COVID …

Brands are the most precious intangible companies' assets. Company managers need to
know their brand value and the aspects determining it. As no transparent brands market …

Las marcas son un activo intangible con un alto valor estratégico para las organizaciones.
Si bien las marcas influyen en el mercado, la relación entre la inversión en dichos activos y …

This study analyzes the impact of COVID-19 full vaccination shocks on the US stock market
in the period January 14, 2021–August 20, 2021. Using the Nonlinear Autoregressive …