In a short span of time since its introduction, generative artificial intelligence (AI) has
garnered much interest at both personal and organizational levels. This is because of its …

The recent development of AI Chatbot–specifically ChatGPT-has gained dramatic attention
from users as evident by ongoing discussion among the education fraternity. We argue that …

This study explores university students' perceptions of generative AI (GenAI) technologies,
such as ChatGPT, in higher education, focusing on familiarity, their willingness to engage …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …

Tom Freston is credited with saying ''Innovation is taking two things that exist and putting
them together in a new way''. For a long time in history, it has been the prevailing …

Objective: The objective of the article is to provide a comprehensive identification and
understanding of the challenges and opportunities associated with the use of generative …

The remarkable growth of ChatGPT, a Generative Artificial Intelligence (Gen-AI), has
triggered a significant debate in society. It has the potential to radically transform the …

Higher education is crucial for producing ethical citizens and professionals globally. The
introduction of generative AI (GenAI), such as ChatGPT, has posed opportunities and …

The scope of application of generative artificial intelligence (GAI) in industrial functions is
gaining high prominence in academic and industrial discourses. In this article, we explore …

ChatGPT and generative artificial intelligence (Gen-AI) are transforming firms and supply
chains. However, the empirical literature reporting the benefits, challenges, and outlook of …