Purpose Rural homestays have emerged as an interesting option for tourists. This study
aims to assess the role of destination attractiveness factors and travel motivations in …

The present scenarios of global tourism reflect that growing not only in the number of tourists
around the world but also significantly diffusion of global and tourists' culture. While tourism …

The aim of this study is to investigate the direct relationship between the environment,
culture, sports tourism and economy. Additionally, in this study, we have used sports tourism …

The key factors that affect the tourist satisfaction and their motivation to revisit are the
homestay attributes such as accessibility, accommodation, amenities, tourist attraction …

Understanding the approach of developed countries to the sustainable development of
nature-based tourism (NBT) can be a model for developing countries. Therefore, it is …

Dalam mendepani persekitaran luaran yang semakin mencabar, pelancongan luar bandar
sewajarnya bertindak lebih proaktif dalam mengkomersialkan produk mereka agar dapat …

While homestay tourism as an effective catalyst for socio-economic development in the rural
areas has been widely discussed in the tourism literature, very few studies have investigated …

In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to
develop rural communities through their engagement in small tourism businesses. Both …

The homestay programme has evolved as an instrument for employment generation and
economic development of a local community. Economic empowerment is important because …

Inovasi merupakan aspek yang penting dalam sektor pelancongan. Persekitaran luaran
yang semakin mencabar mendorong sesebuah perniagaan untuk berinovasi supaya dapat …