This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

Emojis are increasingly adopted in various platforms, such as text messages, social media,
or blogs, as part of other digital communications. Recently, emojis have been used in brand …

Non-face (NF) emojis are increasingly used to complement or substitute words in digital
marketing messages, yet the effects, mechanisms, and contingencies of this communication …

Purpose In an effort to evaluate if and how emojis might boost customer engagement in
email marketing, the current research aims to analyzes emojis' effects and investigates how …

Emoji, a form of textual paralanguage, have gained popularity as a method of non-verbal
communication. Despite their popularity, little research has examined the strategic use of …

Understanding how tourists process and share risk messages during a crisis is critical for
tourism risk communication. This research develops and tests a theoretical framework of …

Purpose The authors aim to examine how the construal level, either as an individual
temporal orientation or temporal distance of promotion, moderates the effects of emojis' …

A growing number of brands utilize political stances and ideological beliefs to communicate
their image to customers. In examining how a brand's ideological stance might impact …

Emojis, or pictographs that supplement or replace written language, have become
ubiquitous in contemporary communication, including emoji marketing. Drawing on insights …

Given their need for social recognition, narcissists often engage in activities that are valued
on social media. While communicating about such socially rewarding activities on social …