We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

Research on growth of innovations introduced to the market has gradually shifted its focus
from aggregate-level diffusion to exploring how growth is influenced by a given social …

The marketing literature uses regression models based on observational data for causal
inferences. Endogeneity issues are a threat to inferring causal effects. Endogeneity—the …

In today's turbulent business environment, customer retention presents a significant
challenge for many service companies. Academics have generated a large body of research …

Endogeneity bias represents a critical issue for the analysis of cause and effect
relationships. Although the existence of endogeneity can produce severely biased results, it …

The advent of social commerce has resulted in a new business model for e-commerce.
Although studies on this business model have increased over time, they have paid less …

Digital service providers are increasingly “gamifying” their services (ie, enriching non-game
services with game elements) to foster additional user value in terms of specific user …

The mobile application (app) industry has grown tremendously over the past ten years,
primarily fueled by small app development businesses. Lacking advertising budgets, these …

Corporate social responsibility (CSR) activities enhance firm value via strengthened
stakeholder relationships. However, many firms are also involved in corporate social …

Research Summary: While it has long been recognized that the business model can be a
source of performance heterogeneity, less is known about how the business model affects …