Purpose In this study, we have collected the response from 200 private university lecturers in
Kurdistan Region of Iraq. In order to test the hypotheses, we have proposed structural …

Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense
competition. To overcome this challenge, OTAs need to better engage their customers by …

How does customer perceived value influence purchase intention in online flash sales on
social e-commerce platforms? This study investigates the role of time pressure and product …

This study examines the effects of trustworthiness, expertize, perceived usefulness (PU), and
perceived ease of use (PEOU) on usage intention toward user-generated content (UGC) …

Instagram Stories versus Facebook Wall: an advertising effectiveness analysis | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Increasing people are using mobile applications (apps) for information and activities related
to their travel and tourism. Therefore, customer engagement (customer attraction and …

This research focuses on understanding consumers' online return behaviors. We empirically
differentiate consumers' return behaviors into two broad categories-legitimate return …

E-commerce industry has witnessed a phenomenal growth globally due to the sudden
spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with …

The Technology Acceptance Model (TAM) has lately been utilized in a number of studies to
investigate why people reject or adopt new technologies like mobile commerce or e …

Penelitian ini bertujuan untuk menjelaskan pengaruh kepuasan pelanggan terhadap
kepercayaan pelanggan dan pengaruh kepuasan pelanggan dan kepercayaan pelanggan …