Plastic products have been an integral part of human lives. However, concerns over plastic
pollution have been growing. Thus, alternative practices that allow more sustainable …

In the contemporary landscape, as environmental concerns take center stage, consumers
are increasingly urged to make ecologically friendly choices, facilitated by the prevalence of …

Purpose–This research aims to determine how green consumers behave when making
purchases at fast food restaurants. Methodology–This study relies on primary data collected …

The green concept has become indispensable in buildings, environments, and campuses.
The relationship between green campus and green behaviour is an important thing to …

METODE Pengambilan data dilaksanakan mulai November-Desember 2019. Penelitian
dilakukan di Desa Sidodadi Kecamatan Ngantang Kabupaten Malang dan Kelurahan …

Green marketing is any activity that will be carried out by a company that will minimize
environmental damage. Green marketing consists of 4 marketing mix elements namely …

Di tatanan masyarakat kontemporer, aktivitas konsumsi hijau dalam gaya hidup nol sampah
berimplikasi pada pembentukan identitas konsumen. Menurut teori budaya konsumen, hal …

Konsumen pro-lingkungan bertindak selektif dalam memilih produk, termasuk kemasan. Hal
ini menjadi tantangan sekaligus peluang bagi kelompok tani wanita Desa Tawangargo yang …

Green consumer behavior avoids using the products that have a negative impact on human
health and the environment. The study aimed to analyze the consumer's attitudes, choice …

Effective and long-term efforts to foster an environmental attitude in the use of natural
resources and their conservation are in the form of increasing environmental concern and …