Viral Marketing: Mixue the King of Snow Ice Cream—How does this franchise affect the market?

E Sungkawati, DR Novitasari… - Revenue Journal …, 2023 - journal.assyfa.com
The food and beverage (F&B) industry in Indonesia is experiencing rapid growth with an
estimated increase of five to seven percent by the end of 2023. One of the main players …

Changes in Twitter geolocations: Insights and suggestions for future usage

A Kruspe, M Häberle, EJ Hoffmann… - arXiv preprint arXiv …, 2021 - arxiv.org
Twitter data has become established as a valuable source of data for various application
scenarios in the past years. For many such applications, it is necessary to know where …

Complementary influence maximization under comparative linear threshold model

W Yang, Q Shi, J Yan, C Wang, M Song… - Expert Systems with …, 2024 - Elsevier
The influence maximization problem asks to find a small number of early adopters of a
product in a social network, such that the expected number of total adoptions is maximized …

Comparing methods to collect and geolocate tweets in Great Britain

S Schlosser, D Toninelli, M Cameletti - Journal of Open Innovation …, 2021 - mdpi.com
In the era of Big Data, the Internet has become one of the main data sources: Data can be
collected for relatively low costs and can be used for a wide range of purposes. To be able to …

The Impact of Influencer Marketing on the Decision-Making Process of Generation Z

M Nadanyiova, L Sujanska - Economics and Culture, 2023 - sciendo.com
Design/Methodology/Approach. General scientific methods were applied for the processing
of the data as well as mathematical-statistical methods to evaluate the data collated from the …

[HTML][HTML] Influence maximization diffusion models based on engagement and activeness on instagram

KR Purba, D Asirvatham, RK Murugesan - Journal of King Saud University …, 2022 - Elsevier
An influencer is an impactful content creator on social media. The emergence of influencers
led to increased influencer marketing. The task of picking the right influencers is widely …

An action–reaction influence model relying on OSN user-generated content

A De Santo, A Ferraro, V Moscato, G Sperlí - Knowledge and Information …, 2023 - Springer
Due to the sustained popularization of Online Social Networks (OSNs), it has become of
interest for a variety of domains of applications to correctly characterize how the behavior of …

Rumors suppression in healthcare system: Opinion-based comprehensive learning particle swarm optimization

Q He, W Qiao, AK Bashir, Y Cai, L Nie… - IEEE Transactions …, 2023 - ieeexplore.ieee.org
The rumors in the healthcare system have the attributes of fast spread and severe social
influence. Even worse, it may cause the collapse of medical services and the death of many …

Multi-layer topic interaction propagation model and simulation considering opinion interaction

C Yao, L Yu, D Wang, D Fu - Knowledge and Information Systems, 2024 - Springer
Existing research on the dissemination and evolution of online public opinion focuses more
on a single original or derivative topic or on treating the evolution process of user opinions …

InfOnto: An ontology for fashion influencer marketing based on Instagram

S Sultani, M Kahani - 2022 12th International Conference on …, 2022 - ieeexplore.ieee.org
The present applied research attempts to design an ontology of fashion influencer marketing
domain based on fashion marketing resources in Iran that were available during the years …