The rapid evolution of artificial intelligence (AI) has ushered in a transformative era in the
digital consumer landscape. In the digital era, the symbiotic relationship between technology …

With the proliferation of digital platforms, businesses, including clothing brands, increasingly
leverage digital advertising to reach and engage their target audiences. However, limited …

This research aims to analyze the influence of AI on the continued effectiveness of digital
business processes and the implementation of digital business codes of ethics in Indonesia …

The past decade has seen the rise of bioeconomy as an innovation to alleviate human-
induced multidimensional and intertwined existential and civilizational challenges. The …

This study aims to study the impact of the marketing artificial intelligence tools represented
by the chatbots, voice search, visual search, predictive analytics and the customer profile …

Abstract [eng] Topic relevance. Artificial Intelligence (AI) is permeating all industries with its
rapid development. For example, in 2022, 35% of companies were using IoT in a variety of …

Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh Digital Marketing
terhadap Purchase Intention merek fast fashion. Penelitian ini merupakan penelitian metode …

This article aims to explain and analyze the basic concepts of artificial intelligence or AI and
identify areas of AI that can be applied digitally in the marketing field. At this time, AI has an …

تشهد السياحة تحولاً في جميع أنحاء العالم نتيجة للتسويق الرقمي. إنه يتسبب في تغيير
نموذجي في إستراتيجية التسويق، وتغيير هيكل قطاع السياحة، وإيجاد عدد كبير من الاحتمالات …‎