Persuasion is a vital part of politics—who wins elections and policy disputes often depends
on which side can persuade more people. Given this centrality, the study of persuasion has …

There has been growing concern about the role social media plays in political polarization.
We investigated whether out-group animosity was particularly successful at generating …

We offer comprehensive evidence of preferences for ideological congruity when people
engage with politicians, pundits, and news organizations on social media. Using 4 years of …

Not all misinformation is created equal. It can adopt many different forms like conspiracy
theories, fake news, junk science, or rumors among others. However, most of the existing …

There is increasing public debate about the governance of climate change and its
repercussions for nature and human livelihoods. In today's digitalized communication …

Recent studies have documented the type of content that is most likely to spread widely, or
go “viral,” on social media, yet little is known about people's perceptions of what goes viral or …

Most major platforms and news portals use the feed approach to information display, which
offers people the ability to engage in continuous scrolling. This affordance,“scrollability,” is …

Social media users tend to produce content that contains more positive than negative
emotional language. However, negative emotional language is more likely to be shared. To …

In spite of what appears to be the increasingly negative tone of media coverage, this
Element suggests that the prevalence of positive news is likely to increase, for three …

This chapter argues that the conventional theories and processes at the core of the
discipline of political communication are rooted in assumptions that no longer hold and …