Incorporating thevoice of the consumer'in early stages of the new product development
process has been identified as a critical success factor for new product development. Yet …

Econometric modelling of choice now constitutes a major cross-over between multiple fields
of research in which quantitative valuation of human preferences is of interest. The methods …

In different parts of the world branding of countries, cities, and tourist resorts has occurred by
applying branding models and procedures made for a single company's products. However …

The literature on structural equation models is unclear on whether and when
multicollinearity may pose problems in theory testing (Type II errors). Two Monte Carlo …

Situated within a positive psychology perspective, this study aimed at examining the nature
and directionality of longitudinal relationships between basic psychological needs …

This article analyzes the use of single-item indicators in marketing research and their
utilization in structural equation modeling (SEM). The study provides a literature review …

Customers consider pursuit of happiness to be fundamental to their purchase experiences;
thus, companies are increasingly looking for opportunities to bring happiness to customers …

It is the aim of this study to assess the influence of the determinants of the transaction,
dyadic, and business environment level on relational governance and ultimately …

The present article is concerned with the identification and analysis of current approaches
toward brand management. Four paradigms are introduced that cluster disparate …

Customer journey models consider information search behavior only at the pre-purchase
stage, yet consumers search for information after purchasing. This paper updates customer …