Building on the foundational study conducted by Abeza et al., this work extends the
investigation by critically reviewing social media research in sport studies published from …

Purpose This study aims to present a comprehensive review of the literature on the dark side
of online brand communities, identifying the dominant themes [determinants of the dark side …

Purpose: The purpose of this study was to analyze user engagement from within the Twitter
community of professional sport organizations (ie, social media networks). Design: Utilizing …

Although brand research has become a widely accepted and thus mature field in sport
management, many aspects remain to be investigated. The increase in commercialization …

Purpose Understanding how to predict and manage the spread of negative brand-relevant
content is of critical concern to marketers. This paper aims to contribute to this understanding …

Research question: Fans' perception that sponsors are a financial need illustrating the
increased commercialisation in sport s is not always aligned with their view of a club's …

The identification of relevant effects is challenging in Big Data because larger samples are
more likely to yield statistically significant effects. Professional sport teams attempting to …

The role of the relationship between employees and companies and the effects of that
relationship on a consumer's buying intention have received scant attention in the marketing …

Social media function is constantly increasing and sports researchers have attended to this
role and function more than ago. The purpose of this study was to review all articles …

This chapter explores the impact of increasing commercialisation of sport, which affects not
only the highest levels of the most popular sports but increasingly also sports clubs …