Mediating Effect of Service Quality on the Relationship Between Customer Relationship Management...

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RELATIONSHIP MARKETING, CORPORATE BRANDING, SERVICE QUALITY, AND CUSTOMER SATISFACTION OF COMMERCIAL BANKS IN KENYA

GM BITA - 2024 - repository.embuni.ac.ke
The world over, businesses constantly strive towards the enhancement of customer
satisfaction through heightened competitiveness and improvement of service delivery …
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[引用][C] The Mediation Effect of Service Quality on The Relationship Between Relationship Marketing and Customer Satisfaction of Commercial Banks in Kenya.

GM Bita, KN Ocharo, ZM Njagi, PW Kariuki - Baltic Journal of Law & Politics, 2023
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