Market segmentation becomes a crucial tool for evolving transportation technology such as
electric vehicles (EVs) in emerging markets to explore and implement for extensive …

Internal combustion engine vehicles are a key source contributing to urban air pollution. In
order to reduce noxious emissions and reliance on fossil fuels, governments and the …

The present research aims to explore the determinants of (full) electric vehicle (EV) buying
intention of Italian millennials focusing on the role that value co-creation initiatives might …

Electrified vehicles have become a solution to greenhouse gas emissions. However, the
diffusion of this sustainable transportation is slow, and consumer innovativeness is …

Purpose The purpose of the present research is to examine the comparative values that
urban Vietnamese consumers place on attributes of rice that is produced using …

Electric vehicles (EVs) are gradually addressing the environmental problem in cities created
by internal combustion vehicles. However, to be widely used, a major challenge will still …

Market segmentation has been considered an essential tool for evolving technology to
examine for extensive adoption. Flex route transit (FRT) is a personalized transportation …

In this interdisciplinary, conceptual article with implications in marketing financial products
and services, we study real estate and capital markets characterized by a predatory …

The aim of this article is to determine the socioeconomic level (SEL) with disaggregation of
the Basic Statistical Area (BSA) in the Mexican Republic. The methodology used is the one …

Negli ultimi tempi, parole come user experience, customer experience e touch point sono
diventate delle vere e proprie buzzword che i manager, ma ormai anche gli accademici, non …