Purpose This study aims to mark the 50th anniversary of social marketing as an innovative
social change discipline; this viewpoint reviews “epistemological diversity” within social …

Purpose This paper aims to explore ways through which social marketing could help to
revolutionise marketing education and argues that this change is needed now. The world is …

Lack of knowledge from parents concerning the appropriate use of antimicrobials leads to
poor treatment choices and mismanagement of antimicrobials for their children. Social …

Background The availability of formal academic training is essential to the development and
professionalization of any discipline. Previous research described the worldwide availability …

Background: Salt intakes in Latin America currently double the World Health Organization's
recommendation of 5 g/day. Various strategies to reduce the population's salt consumption …

Purpose This paper aims to reinforce the arguments for applying the social support concept
in social marketing. Design/methodology/approach This paper aims to conceptually outline …

Nowadays, social marketing is a key tool for accepting, promoting, encouraging, changing,
modifying, discouraging, rejecting, or abandoning ideas, values, attitudes, conducts, or …

Increasing individual recycling rates is critical to achieving expected recycling targets.
According to the social marketing approach promoting individual recycling behavior requires …

The truth is that competitivity has gained a strong growth in business, and it is important that
companies pay attention to the practice of their relational marketing strategies. Technology …

As water, food, energy, and environment (WFEE) are critical determinants of human survival
and wellbeing, managing these vital resources sustainably commands a holistic nexus …