Social marketing at 50: Towards an epistemological expansion of the discipline to embrace diversity. A viewpoint
E Cateriano-Arévalo, S Alrakhayes, L Foote… - Journal of Social …, 2022 - emerald.com
Purpose This study aims to mark the 50th anniversary of social marketing as an innovative
social change discipline; this viewpoint reviews “epistemological diversity” within social …
social change discipline; this viewpoint reviews “epistemological diversity” within social …
Social marketing: ready to help revolutionise marketing education
F Harris - Journal of Social Marketing, 2022 - emerald.com
Purpose This paper aims to explore ways through which social marketing could help to
revolutionise marketing education and argues that this change is needed now. The world is …
revolutionise marketing education and argues that this change is needed now. The world is …
Opportunities to Improve Awareness of Antimicrobial Resistance Through Social Marketing: A Systematic Review of Interventions Targeting Parents and Children
Lack of knowledge from parents concerning the appropriate use of antimicrobials leads to
poor treatment choices and mismanagement of antimicrobials for their children. Social …
poor treatment choices and mismanagement of antimicrobials for their children. Social …
Picking up the beat: social marketing academic course offerings and trends as the discipline marks 50 years
L Foote, K Kelly, NR Lee… - Social Marketing …, 2023 - journals.sagepub.com
Background The availability of formal academic training is essential to the development and
professionalization of any discipline. Previous research described the worldwide availability …
professionalization of any discipline. Previous research described the worldwide availability …
[HTML][HTML] Parents' perceptions about salt consumption in urban areas of peru: Formative research for a social marketing strategy
V Ponce-Lucero, L Saavedra-Garcia… - Nutrients, 2020 - mdpi.com
Background: Salt intakes in Latin America currently double the World Health Organization's
recommendation of 5 g/day. Various strategies to reduce the population's salt consumption …
recommendation of 5 g/day. Various strategies to reduce the population's salt consumption …
[HTML][HTML] The case for social support in social marketing
Purpose This paper aims to reinforce the arguments for applying the social support concept
in social marketing. Design/methodology/approach This paper aims to conceptually outline …
in social marketing. Design/methodology/approach This paper aims to conceptually outline …
Theoretical background: Social marketing and quality of life
Nowadays, social marketing is a key tool for accepting, promoting, encouraging, changing,
modifying, discouraging, rejecting, or abandoning ideas, values, attitudes, conducts, or …
modifying, discouraging, rejecting, or abandoning ideas, values, attitudes, conducts, or …
Conceptualizing Barriers to Individual Recycling: A Qualitative Study with Multiple Stakeholders in Türkiye
E Tümer, İ Dursun, C Gökmen Köksal… - Journal of Nonprofit & …, 2024 - Taylor & Francis
Increasing individual recycling rates is critical to achieving expected recycling targets.
According to the social marketing approach promoting individual recycling behavior requires …
According to the social marketing approach promoting individual recycling behavior requires …
The use of CRM in marketing and communication strategies in Portuguese non-profit organizations
MIM Rodrigues, MJS da Fonseca… - … and Challenges for …, 2022 - igi-global.com
The truth is that competitivity has gained a strong growth in business, and it is important that
companies pay attention to the practice of their relational marketing strategies. Technology …
companies pay attention to the practice of their relational marketing strategies. Technology …
Roadmap for Future Food Systems and Smart Cities: Making the Ecosystem Contentious and Policies
S Hamadeh - Sustainable Energy-Water-Environment Nexus in …, 2022 - Springer
As water, food, energy, and environment (WFEE) are critical determinants of human survival
and wellbeing, managing these vital resources sustainably commands a holistic nexus …
and wellbeing, managing these vital resources sustainably commands a holistic nexus …