ABSTRACT A review of 138 published academic articles was conducted to provide an up-to-
date and comprehensive overview of academic research of the past decade (2006–2016) …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

This report proposes a set of principles as a guide for contemporary media and
communications policymaking. It articulates statements of principles to inform the …

Background Marketing promotes values of consumerism and overconsumption, and
negatively affects children's wellbeing and psychological development. The threat marketing …

Background Public health bodies in Australia remain concerned about marketing of
unhealthy commodities; namely unhealthy food, alcohol and gambling products. Children …

Although they are key stakeholders, advertisers' views on the usage of novel (integrated
and/or interactive) advertising toward minors has remained largely unexplored in academic …

Despite the increasing attention paid by advertisers to preschool children as consumers,
little academic attention has been paid to its implications or its consequences. To address …

Bishop, JA, & Yoo, JH (1986).“Health scare”, excise taxes and advertising ban in cigarette
demand and supply. Southern Economic Journal, 52 (2), 402, B11. Biswas, S., Hussain, M …

Purpose Brand awareness is a key cognitive metric and a vital component of consumer-
based brand equity. Generating and maintaining brand awareness has been an important …

Despite the increasing awareness from academia, civil society and media to the issue of
child manipulation online, the current EU regulatory system fails at providing sufficient levels …