服务创新和服务生产力是企业获得竞争优势的关键因素。 尽管以前的研究已经推进了对每个
主题的理解， 但很少有人试图弥合这两个研究流之间的差距。 为了解释企业如何将高服务 …

This study aimed to systematically review the extensive literature on user innovation co-
creation and connect the findings to the project management domain. It focused specifically …

Purpose This paper aims to examine the origins of value co-creation (VCC) knowledge
streams, vis-a-vis their progression over the past 18 years. The study explores how …

During the pandemic, several countries deployed contact-tracing apps in order to contain or
reduce the community spread of COVID-19. However, the success rate in terms of …

Purpose Over the last five decades, business to business (B2B) marketing has evolved from
a transactional model to a behavioral model. This evolution is a consequence of the rise in …

Purpose Drawing on justice theory, this study aims to investigate the determinants and
consequences of post-recovery satisfaction in a business-to-business (B2B) sales …

Despite extensive research focus on the role of resource integration and combination in
service innovation, the influence of decision-making logic has not been scrutinized. This …

Purpose The integration of e-commerce platforms and artificial intelligence (AI) into the
marketing channel ecosystem is challenging the explanatory capacity of traditional channel …

Purpose The purpose of this study is to examine the role of interaction in supporting value co-
creation during pre-purchase customer journey stages when selling professional B-to-B …

Purpose This paper first aims to examine associations between factors involved in business-
to-business complaints management and results (satisfaction and loyalty) and analyses …