Purpose Based on stimulus-organism-response model, the purpose of this paper is to
develop an integrated model to explore the effects of six marketing-mix components (stimuli) …

ABSTRACT A recent development in the literature on social media brand fan pages is the
investigation of hostile consumer-to-consumer interactions. Existing research has thus far …

Purpose The purpose of this paper is to investigate the communication behaviour on Twitter
during the rise of a preventable corporate crisis. It aims to contribute to situational crisis …

Resilience is a key health protective factor for those with adverse childhood experiences
(ACEs), but little research has explored how it manifests in early adulthood or across …

本综述旨在揭示国外关于用户在线信息搜索中认知偏差的研究现状, 以帮助其他学者对该领域有
更加全面的认识. 遵循系统综述思想, 纳入来自8 个学术数据库的104 篇文献, 分析出版趋势 …

Di jaman yang serba cepat saat ini tidak dapat kita pungkiri komunikasi media sosial begitu
cepat dan efektif. Karena kemudahan dalam aktivitas sosial mereka dan promosi, banyak …

This review aims to elucidate the current status of foreign research on cognitive biasesin
users' online information search, in order to provide researchers with a more …

With the rise of internet penetration and social media fast becoming one of the most popular
online activities, the emergence of social commerce (SC) has become one of the most …

Conceptualization of the customer engagement is getting pace after Marketing Science
Institute put this topic in their priority list. Still, this concept is underdeveloped and need more …

Failure to obtain consumer attitude recovery, resulting in negative word of mouth spreading
over social media, could lead to brand crisis. Prior social network research has focused on …