The role of human resources practices and branding in the hotel industry in Dubai

N Michael, I Michael, AK Fotiadis - Journal of Human Resources in …, 2023 - Taylor & Francis
Given the need for qualitative research on human resource (HR) practices, this study
explores and demonstrates the interrelated HR practices around motivating, engaging, and …

Antecedents and outcome of commitment in Islamic banking relationships–an emerging African market perspective

M Roberts-Lombard - Journal of Islamic Marketing, 2020 - emerald.com
Purpose This study aims to investigate how the commitment of Islamic banking customers is
influenced by trust, relationship expectations and conflict management. In turn, the influence …

İKİNCİ BÖLÜM İÇSEL PAZARLAMA

S UYAR - Sağlıkta Güncel Pazarlama Yöntemleri Evrimi, 2024 - books.google.com
GİRİŞ Globalleşen rekabet anlayışı, örgütleri daha küresel bir ölçekte faaliyet göstermek
durumunda bırakmıştır. Gelinen bu nokta örgütleri pazarlama trendlerinde de daha …

[HTML][HTML] La conceptualización del valor percibido en la estrategia de marketing interno: un enfoque del empleado como consumidor de la experiencia laboral

SS Fernández - 2021 - dialnet.unirioja.es
Esta investigación está orientada a ampliar el conocimiento sobre el valor percibido por el
empleado y los elementos que favorecen su satisfacción, considerando al empleado como …

Employee brand performance: The effects of internal marketing and the mediating role of employee brand behaviour in the banking sector

S Juma - 2024 - bura.brunel.ac.uk
This research investigated the concept of employee brand performance in the context of
banks, which is an under-investigated topic. Both literature and practice show that branding …

Study on the effect of internal marketing on service quality: Systematic Literature Review

I Sameer - Systematic Literature Review and Meta-Analysis …, 2020 - slr-m.com
The purpose of this paper is to synthesize the fragmented literature on effect of internal
marketing on service quality, thereby broadening the literature breath and making gap …

La conceptualización del valor percibido en la estrategia de Marketing Interno. Un enfoque del empleado como consumidor de la experiencia laboral

S Sievers Fernández - 2022 - docta.ucm.es
El presente trabajo de investigación está orientado a ampliar el conocimiento sobre el valor
percibido por el empleado y los elementos que favorecen su satisfacción, considerando al …

[PDF][PDF] THE MEDIATING ROLE OF ORGANISATIONAL SUPPORT AND FAIRNESS IN THE RELATIONSHIP BETWEEN JOB SATISFACTION AND AFFECTIVE …

C Mabaso, DV Mogoai - ID Paper Title and Author (s) Page - researchgate.net
The aim of this study was to examine the mediating role of organisational support and
fairness in the relationship between job satisfaction and affective commitment in a South …

[PDF][PDF] Gamification in internal marketing–Interactive work environment as produc

JST Kuusijärvi - Marketing - utupub.fi
Enhancing workforce productivity has fascinated organizations for ages. To find more
effective measures to improve customer experience as well as to reduce idle time. This is …