Social commerce adoption: a consumer's perspective to an emergent frontier
S Vatanasakdakul, C Aoun… - Human Behavior and …, 2023 - Wiley Online Library
The mass diffusion of social media has enabled new commercial models in retailing. It
heralded the emergence of social commerce, with consumers and retailers interacting and …
heralded the emergence of social commerce, with consumers and retailers interacting and …
[PDF][PDF] The way I like it! Social commerce from an Indonesian customers' Lens
FA Defiandry, S Vatanasakdakul, C Aoun - 2020 - scholar.archive.org
Social media platforms such as Facebook, Instagram, and WhatsApp have enabled new
business models, and the emergence of social commerce. Previous research of social …
business models, and the emergence of social commerce. Previous research of social …