Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

This article provides an overarching view on establishing a sport science department that
fosters comprehensive integration of student-athlete health and performance support in …

Several factors influence the price college athletics administrators set for football tickets, but
nearly all pricing decisions are established prior to the season commencing. The secondary …

Sport organizers may employ one of two common pricing strategies—partitioned pricing
(PP) and all-inclusive pricing (AIP)—to present the price of the ticket and associated fees to …

Ticket sales represent a significant revenue stream for NCAA Football Bowl Subdivision
athletic departments, yet little is known about how administrators determine prices for those …

The study considers the potential effects of fees on fans when experiencing partitioned
pricing (PP). Fans' offer assessment (ie, perceived value) based on price levels of tickets …

While nonprofit organizations have more complex objectives than merely maximizing profit
(or, even, gross income), and rely upon mixed revenue sources beyond earned income …

In Division I college football, sustainability concerns exist from the growing financial divide
between the Power Five and Group of Five conferences. Athletic departments can become …

Research has shown that in comparison to those of predominantly white institutions (PWIs),
the athletic departments of historically black colleges and universities (HBCUs) generate …

Web-based ticketing has become a prominent source of revenue for sports organizations.
Sports fans today are increasingly searching for and purchasing tickets through the Internet …