Purpose This study aims to investigate the influence of personal factors on the buying
behavior of consumers with the intentions of sales promotion in the fashion industry …

Introduction of electric vehicles (EVs) is regarded as an effective measure to mitigate air
pollution. Although intensive efforts have been invested on examining the factors affect the …

In the emerging business scenario various promotional techniques are used by the marketer
for influencing the purchase decision of their consumers. Sales promotion, a key element of …

The study examines the influence of consumer sales promotion on consumers‟ purchasing
behaviour in retailing of consumer goods in Tema, Ghana. Convenience sampling …

Purpose The underlying research is an attempt to discover the factors responsible for
influencing customer purchase intention towards solar water heaters. Design/methodology …

Sales promotion in international marketing is somewhat different from domestic markets for a
few reasons. Adequate information may not be available with the exporter to make sales …

This study aims to determine the promotion strategy on the admission of new students at the
university. Universities need appropriate promotion strategies to increase the number of new …

The study examines the effect of sales promotion and relationship marketing on customers'
retention in the telecommunication industry in Accra, Ghana. Convenience sampling …

The importance of sales and its promotion is constantly increasing. Tech-nological progress
contributes to the constant development of marketing activities of companies and the …

Although extensive studies have focused on the impact of different types of sales promotions
on consumers' responses, few studies examined the effects of online sales promotional …