Since their inception more than 15 years ago, social media have become a vibrant research
topic in business and economics research. This article presents an integrative literature …

In the realm of social media influencer advertising, the organic nature of sponsored content
can deceive users by concealing persuasive intent. Regulators seek to reinforce users' …

Tourism practitioners can generally choose to provide the tourists with either complex,
fancier environments (eg, restaurants, destinations) and products (eg, souvenirs) or simpler …

Given the rich content that foodstagrammers, people who actively share their dining
experiences using photographs and texts on social media, post, they considerably shape a …

Firms increasingly rely on images to drive user engagement with their social media content.
However, evidence is limited on when and why image characteristics can draw social media …

Abstract Bloggers, streamers, artists, celebrities, musicians and service providers are just a
few examples of creators who aim to monetize their talent by generating and posting digital …

Peer-to-peer marketplaces and the sharing economy are reshaping many markets. Airbnb is
attractive to many customers because of its non-standardized, diverse selections and …

Trading cards are a fast-growing industry. However, previous research in sports
merchandise has largely overlooked the role of cards' visual appeal in online-commerce …

Visual complexity is an important factor in the design of advertisements. This research
systematically examines the interaction effect between an ad's visual complexity and brand …

Purpose Today, individuals use social media to express their opinions and feelings, which
offers a living laboratory to researchers in various fields, such as management, innovation …