A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
This research investigates the moderating role of perceived risk in the relationship between
satisfaction, loyalty, and willingness to pay premium price (WTP). A total of 364 respondents …
satisfaction, loyalty, and willingness to pay premium price (WTP). A total of 364 respondents …
How gratitude influences customer word-of-mouth intentions and involvement: The mediating role of affective commitment
This current research examines how gratitude and affective commitment work together to
improve customer–organizational relationships. Using theories from services marketing and …
improve customer–organizational relationships. Using theories from services marketing and …
The influences of relational benefits on repurchase intention in service contexts: the roles of gratitude, trust and commitment
Purpose The purpose of this study is to develop and examine an integrated mediating model
that contains relationship benefits as the relationship antecedents; trust, relationship …
that contains relationship benefits as the relationship antecedents; trust, relationship …
Satifaction as intervening for the antecedents of intention to revisit: Marine tourism context in East Java
AYA Fianto - Relasi: Jurnal Ekonomi, 2020 - jurnal.itsm.ac.id
The purpose of this study was to identify the effect of brand experience and service quality
on intention to revisit with satisfaction as a mediating variable in the marine tourism in …
on intention to revisit with satisfaction as a mediating variable in the marine tourism in …
The impact of service failure on brand credibility
US Bougoure, R Russell-Bennett… - Journal of Retailing and …, 2016 - Elsevier
Recent studies have examined the consequences of brand credibility, with the majority of
works embedded in physical goods. Despite the growing attention service branding …
works embedded in physical goods. Despite the growing attention service branding …
Delight and the grateful customer: Beyond joy and surprise
Purpose The purpose of this paper is to combine the evolving fields of customer delight and
positive psychology to investigate a broader conceptualization of customer delight …
positive psychology to investigate a broader conceptualization of customer delight …
Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework
K Grover, Garima - International Review on Public and Nonprofit Marketing, 2024 - Springer
In light of the critical need for businesses to cultivate enduring customer relationships, this
study investigates the role of customer gratitude (CG). Research has demonstrated that …
study investigates the role of customer gratitude (CG). Research has demonstrated that …
A social exchange perspective on boosting customer loyalty through culturally competent servers
Limited research has examined how employees' cultural competency may influence
customers experience and behaviors. Building on social exchange theory, this study …
customers experience and behaviors. Building on social exchange theory, this study …
[HTML][HTML] What drives higher active customer engagement in luxury brands' social media? Measurement and contingencies
A Aldhamiri, J Carlson, S Vilches-Montero… - Journal of Retailing and …, 2024 - Elsevier
This study investigates customer engagement behaviors related to luxury brands on social
media, focusing on the motives driving active and passive engagement. Applying a …
media, focusing on the motives driving active and passive engagement. Applying a …
Observer reactions to other customer incivility: Emotional labor, gratitude, loyalty to employee and tipping intention
Observer reactions to other customer incivility: Emotional labor, gratitude, loyalty to employee
and tipping intention | Emerald Insight Books and journals Case studies Expert Briefings Open …
and tipping intention | Emerald Insight Books and journals Case studies Expert Briefings Open …