More and more companies have implemented chatbots on their websites to provide support
to their visitors on a 24/7 basis. The new customer wants to spend less and less time and …

The artificial intelligence (AI) chatbot is emerging as a significant corporate customer-facing
application, potentially increasin customer service efficiency while reducing costs. However …

Despite the debate on the potential effects of the adoption of generative artificial intelligence
(AI) in modern societies in terms, there needs to be more clarity in the scholarly discourse …

Today's competitive world uses different marketing opportunities to achieve business goals.
Customer experience is a core component in marketing studies; firms need to create strong …

In the rapidly evolving business landscape of today, nurturing customer allegiance has
become a central objective for organizations aiming to maintain their competitive edge. This …

Artificial Intelligence (AI) is a game-changing capability in industrial markets that can
accelerate humanity's race against climate change. Positioned in a resource-hungry and …

Abstract AI, ML, and NLP are profoundly altering the way organizations work. With the
increasing influx of data and the development of AI systems to understand it in order to solve …

The new normal lifestyle during the COVID-19 pandemic encourages every individual to
change their behavior towards digital transformation. A banking chatbot is one of the …

In the dynamic realm of digital technology, the Metaverse has emerged as a revolutionary
platform with vast potential for businesses aiming to strengthen customer loyalty. This study …

Abstract Virtual Customer Assistants (VCAs) are revolutionizing the way users interact with
machines. VCAs allow a far more natural interaction, and are gaining an increasingly large …