This research investigated how the use of a prominent versus subtle branding strategy and
status consumption affect consumers' intention to buy luxury products across emerging and …

Despite the enormous increase in active users of WeChat, research examining users'
continuance intention based on personality habits and value perceptions is very scarce. To …

Past research has documented various cultural and psychological changes in contemporary
China. In two studies, we examine how Chinese people's need for uniqueness (NFU) also …

Purpose While there has been a growing interest in the field of Metaverse-related research,
its impact on vulnerable segments of the population, particularly those with special needs, is …

Emerging markets, and especially lower-tier cities within these markets, are seen as the
future growth engines for luxury brands. However, extant literature on the drivers of luxury …

This study examines the effect of value‐expressive and social‐adjustive luxury attitudes on
sustainable behaviors, specifically ecologically conscious consumer behavior, and socially …

Encouraging green consumption has become a topic of immense interest in terms of
Chinese dual carbon (carbon peaking and carbon neutrality) goals. We used impression …

We utilise the implementation of the 1986 Compulsory Education Law in China as a natural
experiment to examine the causal impact of educational attainment on consumption among …

Abstract High-Carbon Consumption Behavior (HCCB) of urban residents is one of the main
obstacles to the goals of low carbon development in China with the rapid development of the …

With the growing awareness of environmental issues available across various media
platforms, consumers, particularly the younger generation, are more conscious of their …