Opinion dynamics is a fusion process of individual opinions, in which a group of interacting
agents continuously fuse their opinions on the same issue based on established fusion rules …

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour
explores how the examination and application of consumer behaviour is central to the …

A central idea in marketing and diffusion research is that influentials—a minority of
individuals who influence an exceptional number of their peers—are important to the …

In 2019, the authors led a workshop at King's College London examining how to study
4chan and assess their association with the Alt-Right. Unbeknownst to the authors, a …

Vorwort 1999, als die erste Auflage dieses Buches erschien, war das Internet noch auf dem
Weg zu einem Massenmedium. Die Frage „Was geht mich das eigentlich an?“, 1997 in …

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4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

Purpose–Buying behaviour can be interpreted as a signal of social identity. For example,
individuals may purchase specific cars to indicate their social status and income, or they …

During the years that have elapsed since the publication of Moore's and Bozeman's quite
different theories of public value, a great deal of attention has been focused on the public …

Just as socially irresponsible organizational behavior leaves a punitive legacy on society,
socially responsible organizations can foster curative change. This article examines whether …

This study provides a content analysis of television networks' relational messages on Twitter
by employing Bales's interaction process analysis method. It also explores the phenomena …