This paper aims to systematically analyze and synthesize the existing research published on
mental accounting and purchase decision processes by conducting a systematic literature …

Despite widespread recognition that behavioral public policy (BPP) needs to move beyond
nudging if the field is to achieve more significant impact, problem-solving approaches …

Abstract Ethnic Tibetans (ETs) typically reside in the remote plateaus of China and possess
strong cultural and spiritual values. Their financial decision-making is influenced by …

Interventions that tackle 'last mile'behaviors in the form of improved choice architecture are
fundamental to Behavioral Public Policy (BPP), yet far less attention is typically paid to the …

This article examines the influence of framing a brand's concept as functional versus
symbolic in the advertising of a new vertical line extension. In this research, we carried out …

Product returns incur a substantial financial loss for retailers. We demonstrate how, when,
and why cross‐selling during the product returns process can reduce this loss in revenue …

The demands of many public health contexts and challenges call for conditions that foster
effective decision making. Policy designers must make appropriate choices appear viable …

We study the relationship between national culture and the disposition effect by investigating
international differences in the degree of investors' disposition effect. We utilize brokerage …

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This book presents embodied economics as a foundational alternative to behavioral
economics and other projects integrating economics and psychology inspired by the …