Understanding the Impact of Service Convenience on Customer Satisfaction in Home Delivery: Evidence from Karachi

Z Kashif, M Waqas, T Azhar - Academic Journal of Social Sciences …, 2023 - ojs.lgu.edu.pk
The rise of e-commerce caused by the growing popularity of the world wide web, electronic
gadgets, and social media, has led to a constant upward trend in online shopping in …

Navigating Brand Loyalty: The Dynamic Interplay of Engagement, Attachment, and Usage Patterns

Z Tanveer, A Ikram, F Samreen - Academic Journal of Social …, 2023 - ojs.lgu.edu.pk
Mobile electronic devices' demand is greater than any other electronic device currently. This
study aims to find the mechanism that creates Brand Loyalty through Brand Engagement in …