Purpose This research aims to shed greater light on millennials' green behavior by
examining four psychographic variables (selfless altruism, frugality, risk aversion, and time …

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi, pengetahuan pasar modal,
dan preferensi risiko terhadap minat berinvestasi generasi milenial. Jenis penelitian yang …

This research examined the gist of financial literacy on the medium entrepreneurs in
Indonesia, impacting the retirement planning through some mediator and moderating …

This research examines the impact of a luxury limited-edition offer in the face of core brand
image dilution of a luxury brand. Through utilizing two millennial subgroups (college-vs. post …

This paper proposes that millennials' investing behavior is driven by generational biases—
investment-related biases that millennials share. The results of an online survey of 516 …

Purpose This study aims to examine the effect of future time perspective (FTP), financial risk
tolerance (FRT) and knowledge of financial planning for retirement (KFPR) on retirement …

Investment decision-making behaviour has a significant role in the financial growth of
individual investors. This study investigates the impact of financial literacy on investment …

This study, using scenarios, examined the impact of two kinds of cause-related marketing
(CRM) efforts (a traditional donation of a portion of sales to a related cause and a more …

We live in a new era with contradictory views on society, industries, and the whole world.
Raising consumerism is compensated by raising the responsibility of the new generation …

This study compares and contrasts some of the characteristics of Generation Y and
Generation Z by implementing an identical survey for both generational cohorts. Information …