Consumers may overestimate the precision of their demand forecasts. This overconfidence
creates an incentive for both monopolists and competitive firms to offer tariffs with included …

Multipart pricing is commonly used by service providers such as car rentals, prescription
drug plans, health maintenance organizations, and wireless telephony. The general …

In many service industries, firms introduce three-part tariffs to replace or complement
existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or …

Using different conceptualizations of value, the literature provides various approaches to
value-based pricing. Against this background, this article examines the suitability of product …

Brand switching refers to migration of users from one brand to another. Switching is
associated with negative consequences such as declining market share and poor …

A nonlinear pricing schedule refers to any pricing structure where the total charges payable
by customers are not proportional to the quantity of their consumed services. We begin the …

In industrial sales providers often neglect the potential for revenues in the customer's usage
processes after the actual transaction. However, innovative providers tend to shift revenues …

Nutzungsabhängige Preissysteme eignen sich dazu, die Geschäftsbeziehung über die
Nutzungsphase des Kunden hinweg auszudehnen. Hierbei kann der Anbieter die …

Proactive subscriber churn management strategies of mobile network operators (MNOs)
require that steps are taken to keep customers before they hand over a formal notice of …

Susanne Stingel zeigt, welche Tarife Geschäftskunden wählen und dass Tarifwahl-Biases
auch in diesem Kontext auftreten. Als nachweislich relevante Ursachen identifiziert sie die …