Purpose This study conducts a systematic review of research on restaurant menus and uses
a detailed analytical framework to examine how these menus are developed. It incorporates …

The diversity of basic needs is shown through facial care or skincare which is a basic need
for men and women. The growth of the beauty industry is supported by the emergence of …

Persaingan antar merek dalam lini produk semakin ketat dengan adanya aneka ragam
pilihan. Konsumen akan menggunakan berbagai kriteria dalam memilih dan membeli suatu …

Penelitian ini bertujuan untuk menguji dan menganalisi pengaruh relationship marketing
dan gaya hidup terhadap loyalitas pelanggan kopi yang dimediasi kepuasan pelanggan …

This study aims to determine the effect of facilities, brand image, product quality, promotion,
and service quality on customer satisfaction and loyalty at Waroeng Steak Restaurants in …

Penelitian ini bertujuan untuk menguji pengaruh atribut produk Indocafe terhadap kepuasan
dan loyalitas konsumen di Kota Pontianak. Penentuan lokasi penelitian ditentukan secara …

The purpose of this research was to identify the sub-dimensions of servicescape and
investigate the structural relationship among servicescape, Instagramability, brand attitude …

Smartphone X merupakan salah satu merek smartphone di Indonesia yang berkualitas dan
terkenal, namun harga yang ditawarkan relatif mahal. Hal ini menjadi pertimbangan penting …

The rapid growth of coffee shops had become a fierce competition, resulting in the number
of coffee sales in PLS coffee shop continuing to decline. This competition requires PLS …

This study attempted to present experiential value based on the experience of customers
and to investigate the formation process of customer emotion, customer trust, and customer …