The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …

The social and democratic implications of deepfakes (also deep fakes) technology are
widely debated in the United States and elsewhere. Yet, we know surprisingly little about …

Credibility is one of the oldest communication concepts. It is also one of intense recent
interest. Both communication scholars and professional communicators have tried to …

Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …

The importance of information credibility in society cannot be underestimated given that it is
at the heart of all decision-making. Generally, more information is better; however, knowing …

Mobile medical platforms (MMPs) can make medical services more accessible and effective.
However, the patient-centered factors that influence patients' acceptance of MMPs are not …

Nowadays, it is a common practice for healthcare professionals to spread medical
knowledge by posting health articles on social media. However, promoting users' intention …

The match between destinations' crisis communication sources and crisis types, and their
impacts on tourists' travel intentions, has not yet been investigated. This research explored …

Expansion of oil palm plantations is under intense public scrutiny as it causes tropical
deforestation and biodiversity loss in Southeast Asia. Despite the fact that extensive studies …

This study used an experimental design to examine the credibility and persuasiveness of
COVID-19-related Internet memes. The study used a random sample of US social media …