The role of social media utilization and innovativeness on SMEs performance
AD Subagja, AMA Ausat… - … IPTEKKOM Jurnal Ilmu …, 2022 - jurnal.kominfo.go.id
Companies that want to survive in the era of information technology disruption characterized
by hyperconnected business operations must quickly adopt social media technology. The …
by hyperconnected business operations must quickly adopt social media technology. The …
[HTML][HTML] Toward an integration of blockchain technology in the food supply chain
The traceability of what we eat is a lingering issue. Blockchain enables transparency across
the value chain as it tracks a product's origin, location, and history. In this work we adopt a …
the value chain as it tracks a product's origin, location, and history. In this work we adopt a …
[HTML][HTML] Mapping the scholarly landscape of TikTok (Douyin): a bibliometric exploration of research topics and trends
A Rejeb, K Rejeb, A Appolloni, H Treiblmaier… - Digital Business, 2024 - Elsevier
The TikTok platform has become widely popular among younger generations and has
influenced various industries and aspects of life. This systematic literature review, using …
influenced various industries and aspects of life. This systematic literature review, using …
[HTML][HTML] Investigating the strategic role of digital transformation path of SMEs in the era of COVID-19: a bibliometric analysis using R
The COVID-19 pandemic and the subsequent increased use of digital tools can be seen as
an incentive for small and medium-sized enterprises (SMEs) to adapt to the digital age …
an incentive for small and medium-sized enterprises (SMEs) to adapt to the digital age …
[HTML][HTML] The role of online interaction in user stickiness of social commerce: The shopping value perspective
Y Qu, A Cieślik, S Fang, Y Qing - Digital Business, 2023 - Elsevier
Recent studies indicate that online interactions generate significant effects on consumer
behavior, such as customer loyalty and satisfaction, through shopping values, while there …
behavior, such as customer loyalty and satisfaction, through shopping values, while there …
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
Purpose Few studies have conceptualized how companies can build and nurture
international dynamic marketing capabilities (IDMCs) by implementing growth hacking …
international dynamic marketing capabilities (IDMCs) by implementing growth hacking …
Social media adoption in smes sustainability: evidence from an emerging economy
Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
[HTML][HTML] Social media usage and SME firms' sustainability: An introspective analysis from Ghana
Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
The effects of social media use and consumer engagement on physician online return: evidence from Weibo
Purpose Social media facilitates the communication and the relationship between
healthcare professionals and patients. However, limited research has examined the role of …
healthcare professionals and patients. However, limited research has examined the role of …
Business network power as a process for enhancing firm performance: A perspective of RAToC
This study aims to bridge the gap in inconsistent findings on the use of social media
technology to enhance firm performance through business network power and market entry …
technology to enhance firm performance through business network power and market entry …