Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
P Gutiérrez-Rodríguez, P Cuesta-Valiño… - Management …, 2024 - emerald.com
Purpose The objective of this paper is to define a structural equation model (SEM) that
examines how fashion consumers' expectations of consumer brand engagement (CBE) …
examines how fashion consumers' expectations of consumer brand engagement (CBE) …
How social crowding undermines happiness from experiential purchases more than material purchases
Y Du, Y Liu - Journal of Retailing and Consumer Services, 2025 - Elsevier
Previous studies have predominantly demonstrated that experiential purchases (EPs) yield
greater purchase-related happiness than material purchases (MPs), a phenomenon known …
greater purchase-related happiness than material purchases (MPs), a phenomenon known …
Exploring the interplay between experiential and material product purchases on consumer behavior: a meta-analytic investigation
Despite wealth of research on experiential and material purchases, there is limited
understanding of the boundaries of this scholarship, particularly in terms of the contributing …
understanding of the boundaries of this scholarship, particularly in terms of the contributing …
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases
P Banerjee, S Minchael - Psychology & Marketing, 2024 - Wiley Online Library
People can identify as morning types or evening types. Research has shown that evening
types are generally less happy and have a lower sense of well‐being. While there is limited …
types are generally less happy and have a lower sense of well‐being. While there is limited …