Marketing research on Mobile apps: past, present and future
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …
and expanding what is known around how apps shape customer experiences and value …
Customer experience in retail: A systematic literature review
C Bascur, C Rusu - Applied Sciences, 2020 - mdpi.com
The customer experience (CX) is a concept that has been closely studied by companies in
recent years. This is because it is one of the most important factors in maintaining a …
recent years. This is because it is one of the most important factors in maintaining a …
[HTML][HTML] Understanding the impact of online customers' shopping experience on online impulsive buying: A study on two leading E-commerce platforms
Research offers some indication that the online customers' shopping experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …
can be a strong predictor of online impulsive buying behavior, but there is not much …
Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19
Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation
The study proposes a comprehensive model framework, Online Customer Experience-
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …
[HTML][HTML] The customer retail app experience: Implications for customer loyalty
S Molinillo, R Aguilar-Illescas, R Anaya-Sanchez… - Journal of Retailing and …, 2022 - Elsevier
Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …
channels. Customer experience is key to retail app success. However, its dimensions and …
[HTML][HTML] Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …
Consumers acceptance of artificially intelligent (AI) device use in service delivery
This study develops and empirically tests a theoretical model of artificially intelligent (AI)
device use acceptance (AIDUA) that aims to explain customers' willingness to accept AI …
device use acceptance (AIDUA) that aims to explain customers' willingness to accept AI …
Moving the customer experience field forward: introducing the touchpoints, context, qualities (TCQ) nomenclature
In response to initial voices that put the customer experience (management)(CX (M))
movement into question, this article aims to introduce a formal nomenclature to push the CX …
movement into question, this article aims to introduce a formal nomenclature to push the CX …
Alexa, do voice assistants influence consumer brand engagement?–Examining the role of AI powered voice assistants in influencing consumer brand engagement
Artificially Intelligent (AI) voice assistants (VAs) are continuing to grow in popularity amongst
consumers. While in their infancy, several brands are now utilising VAs such as the Amazon …
consumers. While in their infancy, several brands are now utilising VAs such as the Amazon …