Scholars agree that the environmental and societal impacts of consumption require greater
attention, and need examining in more diverse market contexts. This editorial essay focuses …

This article captures the present state of research on counterfeit luxury consumption by
providing a critical review of the existing body of knowledge. The article proposes a novel …

Luxury brands' pioneering digital strategies now incorporate augmented reality (AR), which
offers new opportunities thanks to AR unique characteristics. Luxury brands differ from other …

A constant challenge for luxury brands is identifying ways to add value to their offering,
compensating for the high price charged. Previous research has highlighted that superior …

Purpose The market for luxury is growing rapidly. While there is a significant body of
literature on luxury goods, academic research has largely ignored luxury services. The …

This study contributes to literature on luxury in the sharing economy by holistically
examining new forms of luxury consumption which includes on-demand and the product …

This paper explores whether mass prestige (masstige) campaigns, providing luxury and
exclusivity for the masses, influence sentiments and attitude toward the brand among …

Luxury brands have been reluctant to adopt technology-enhanced multi-actor interactions at
the customer interface. This article synthesizes research on luxury and multi-actor …

Prior studies have mostly concentrated on consumers' intentions to purchase luxury brands,
and research on luxury consumers' repurchase intentions is limited. In this study, we identify …

The literature examining the influence of augmented reality (AR)-driven experiences on
consumer outcomes in retail is at an emerging stage, with little investigation conducted in …