The psychological mechanism of consumers' behavioral intentions of suboptimal food products from the perspective of economic value

AM Adel, X Dai, RS Roshdy - British Food Journal, 2023 - emerald.com
Purpose This study examines the effect of five price perception dimensions (price
consciousness, price mavenism, sale proneness, price-quality schema, and prestige …

Dampak Persepsi Harga dan Citra Merek pada Attitudinal Loyalty Konsumen Skincare Innisfree

M Halim - Jurnal Manajemen, 2023 - jurnal.kwikkiangie.ac.id
Price perception and brand image are prominent factors that influence consumers'
propensity to buy a product. However, in the context of high credence product, their …

Pengaruh Brand Ambassador terhadap Impulsive Buying Dengan Brand Image sebagai Variabel Moderasi pada Produk Lemonilo X NCT Dream menggunakan SEM …

CM Putri - 2023 - repository.bakrie.ac.id
Berdasarkan fenomena korean wave yang menjadi trend di indonesia menjadikan
kesempatan bagi para pengusaha untuk mengenalkan serta meningkatkan penjualan …

The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Generation Y Impulse Buying At Tiktok Shop in Batam City

R Rosmini, Y Oktavia - Jurnal Indonesia Sosial Teknologi, 2024 - jist.publikasiindonesia.id
Technological developments affecting business services. Along with the technological
developments that are taking place, there has also been a change in generational growth …

Dampak Persepsi Harga dan Citra Merek pada Attitudinal Loyalty Konsumen Skincare Innisfree/Michelle Halim/25190010/Pembimbing: Bilson Simamora

M Halim - 2023 - eprints.kwikkiangie.ac.id
Beberapa faktor yang menjadi pertimbangan konsumen dalam membeli skincare adalah
persepsi harga dan citra merek. Studi sebelumnya menunjukkan bahwa kedua faktor ini …

CONSUMER LOYALTY IN TERMS OF PRODUCT QUALITY, PRICE PERCEPTION, AND SERVICE QUALITY WEDDING DRESS MAKING TJ COLLECTION IN …

IA Dyah, ET Bintohir, E Kristiyani - International Journal of …, 2022 - jurnal.stie-aas.ac.id
This research aims to determine consumer loyalty's influence on product quality, price
perception, and quality of service at the wedding dress manufacturing company TJ …

Impulse buying behavior and pricing preferences of shoppers in Davao City

RJ Abay-abay, MR Intig, A Mohinog… - … Organization Studies e …, 2023 - ieesjournals.com
Impulse buying plays a critical role in boosting sales across various sectors and fulfills
consumer desires. Pricing preference significantly influences impulse buying behavior …

Pengaruh Persepsi Harga dan Citra Merek Terhadap Minat Beli Taco Bell di Jakarta/Selvia/27190379/Pembimbing: Tumpal JR Sitinjak

S Selvia - 2023 - eprints.kwikkiangie.ac.id
Kebutuhan pokok manusia terdiri dari kebutuhan sandang, pangan dan papan. Sandang
adalah kebutuhan atas pakaian, pangan adalah kebutuhan atas makanan sedangkan …

A Study of Impulsive Buyers and Its Relationship with Coupon Proneness-A Special Case of the Chandigarh Tricity

H Tuli - 2018 - gnanaganga.inflibnet.ac.in
Impulsive buying is on increase in the nation with the populations' major portion being
young the new India is shopping differently. They make on the spot decisions which are …

[引用][C] The Impact of Price Perception and Brand Image on Attitudinal Loyalty of Innisfree Skincare Consumers

M Halim - Journal of International Conference Proceedings, 2023