Narrative start-up identity construction as strategic communication
S Ala-Kortesmaa, T Laapotti… - Start-up and …, 2024 - taylorfrancis.com
In this qualitative case study, positioning itself within the social constructionist approach, we
aimed to investigate and interpret identity narration and organizational identity in strategic …
aimed to investigate and interpret identity narration and organizational identity in strategic …
How brand gives employees meaning: Towards an extended view of brand equity
F Berger-Remy, G Michel - Recherche et Applications en …, 2015 - journals.sagepub.com
Brand is a corporate equity often examined today from the marketing and financial points of
view. The present research tries to show that brand value can also be seen in terms of the …
view. The present research tries to show that brand value can also be seen in terms of the …
Comment la marque donne du sens au collaborateur: vers une vision élargie du capital-marque
F Berger-Remy, G Michel - Recherche et Applications en …, 2015 - journals.sagepub.com
La marque est un capital de l'entreprise évalué principalement aujourd'hui sous un angle
marketing et financier. Cette recherche montre que la valeur de la marque peut également s' …
marketing et financier. Cette recherche montre que la valeur de la marque peut également s' …
Managing green recruitment to attract pro-environmental job seekers: the combined effect of green organizational process and green organizational distinctiveness of …
DDT Pham - 2021 - library-archives.canada.ca
This thesis is in the form of insertion of two scientific papers and one book chapter, of which
research topics are included in learning courses belonging to my doctoral programme and …
research topics are included in learning courses belonging to my doctoral programme and …
La fabrique des marques: entre processus de construction et phénomène de traduction, comment l'identité des marques est façonnée par les organisations.
F Berger-Remy - 2013 - shs.hal.science
La marque est considérée par nombre d'organisations comme un actif clef, valorisé sous la
forme de capital-marque. Or, paradoxalement, la littérature sur les pratiques des …
forme de capital-marque. Or, paradoxalement, la littérature sur les pratiques des …
Impact of identity ambiguity on employee engagement in spin-off organizations
R Purcell - 2015 - search.proquest.com
Organizations are increasingly using spin-off events to achieve competitive and financial
goals. Spin-off events can reduce clarity about the organization's identity, resulting in …
goals. Spin-off events can reduce clarity about the organization's identity, resulting in …